A constant question in the needlepoint world is how to get the younger generation stitching needlepoint! Hayley and Zachary Napfel have the answer.
“We're an online needlepoint store that features beautiful hand-painted canvases, kits, and every type of needlepoint supply you could possibly need. We want to make needlepoint fun, and accessible for a new generation, while making it easy for the experts to find their favorite designers and canvases.
“We've decided to do an online store for several reasons. One is millennials prefer to do things on their own time (shopping, watching tv/video, learning new things, etc.) so making an online store is an obvious step towards that. It also allows us to pivot and respond to emerging trends much faster than a typical brick and mortar store, and deliver a comfortable shopping experience for everyone.
Hayley has always enjoyed fiber-arts since she was a little girl. Soon after starting her career in the needlepoint industry she noticed there was a problem; not many crafters her age needlepointed, or even knew what it was. After she looked into the resurgence of knitting among her generation, and the close-knit, positive community that surfaced around it online. She decided to try and do the same with needlepoint. Getting younger people to discover needlepoint is one of our major goals with this store, and we have a lot of really interesting site features we plan on rolling out over the next few months to help engage younger generations through the channels they respond to best.”